Coco's Portfolio

NIKE SB ALTIUS
Experience Design

Project Credit Experience Design/ Brand and Social Integration

CHALLENGE

For the first time in history, skateboarding will be integrated into the Games. Nike SB has an opportunity to launch and design a new product line and integrated campaign for the 2020 Tokyo Games. The challenge is to deliver an authentic message on a global platform that will resonate with skateboarding culture, the Games, and the world.

NIKE STORY

• Nike’s motto is to “bring inspiration to every athlete in the world.”
• Nike is internationally recognized for performance and tenacity—and that reflects in all they do. Like past Games, the 2020 Olympics in Tokyo place Nike on a powerful, international stage for new global opportunities.

WHERE DO THEY CROSS?

What is this value that they all share? Nike, Olympics, Tokyo and Skateboarders.

THE IDEA: Shokunin, Master Your Passion.

Shokunin tells the story for all the parties - the mastery of one's profession. The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness.