Project Credit Microsite / TV spot / Digital Experience The Ask Create an innovative campaign for the new Airheads Gummies focusing around the tagline “Play more. Play delicious.”
Penny will come to life and invite you to play with her when you see her through your phone. She will also take you to our Airheads Website where you can view the latest shows, get the exclusive content and discount, and create your own Airhead Gummy! Using AR technology, you can interact with the Airhead Gummy you created and share it with your friends! To further push the "PLAY" element, we also created the Bus Stop Interactive Ads which has facial recognition. It will detect your facial expression and turn you into an ideantical Airheads Gummy!
