Dove: Look For Beauty within

Integrated Campaign
In today’s world, we are constantly consuming information, almost unconsciously. Under the circumstances, there is a fat chance that certain values and standards have been projected onto us imperceptibly. This campaign aims to point out the insecurities caused by those values, and to break them. These three pre-roll ads present our insecurities, and the frequency with which we look to the internet to discover “beauty,” to tell how Dove believes the beauty is in you — not anywhere else. As for the print ads and display ads, they strengthen the message that “beauty is in you.”
The Task
Create a campaign as an extension of the current campaign.
The Deliverables
Pre-roll ad scripts, video productions, print ads and media plan.
The Client
Dove has been working to make beauty a source of confidence, not anxiety.
The Task  Create a campaign as an extension of the current campaign.
The Deliverables  Pre-roll ad scripts, video productions, print ads and media plan.
The Client  Dove has been working to make beauty a source of confidence, not anxiety.

Pre-roll ad

Why look for beauty online, when beauty is found within?
Don't look for beauty online, look for beauty within.
Visually differences shouldn't define us, your eyes are beautiful just the way they are. So are you.

Print Ad/ Display Ad

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Coco Chan ∣ Art Director & Visual Designer
© 2019 Yuan Hsieh Chan All Rights Reserved